A small business marketing package is a set of marketing tools and strategies that help businesses target their audience and achieve their goals. These marketing packages can be offered by digital marketing agencies and other service providers, or they can be created in-house using free tools and resources. The best small business marketing packages are those that offer the right mix of services to address your unique needs and goals. They also include cost-effective marketing strategies that are measurable and aligned with your objectives. In this article, we will review different types of small business marketing packages, and discuss how to tailor them to your needs, evaluate marketing agencies, and leverage free tools and resources.
In addition to SEO and content marketing, a small business marketing package should include lead generation techniques that enable you to capture prospective customers’ contact information and nurture them through effective follow-up strategies. A CRM system is an excellent tool to leverage in this area, and can provide a valuable way to organize prospective consumer data across your sales, marketing, and customer success teams.
Email marketing is one of the most cost-effective marketing channels available to small businesses, and a number of vendors offer out-of-the-box packages with a flat-rate pricing structure. These packages typically include a drag-and-drop editor, autoresponders, list management tools, reporting and analytics, and integrations with other marketing platforms. Many of these vendors also offer free plans with a limited number of contacts and sends per month to help you get started.