So as a marketing personnel, you are trying to convince your boss to get out of the traditional method of advertising like print media and are finding it highly difficult to get him out of it. This is because old habits generally die hard. What can you do now, with his permission you can follow some new techniques for showing off the results like increase in the website traffic, increase in social media followers, etc… to your organization. Yes, in the print media technique used by your boss that he believes to be of great help in the development of his organization, you can include QR codes.
But, he will accept for publishing these cryptograms only when he is made to understand about them. Some years ago these codes were not popular among the public. So, it was giving lesser marketing results. But, now this trend is changing and many people nowadays are aware of them. So, reaching out through them is easier. Also, explain to your boss about the creative uses of these cryptograms that will engage others with the brand name of your company and can connect the gap between inbound and outbound marketing.
Here are some tips for you to understand how to start about this method of marketing so that you can explain to your boss about the same for obtaining his permission:
The first thing you will have to do here is to find a QR code generator. The best thing here for starters like you is that there are some firms offering free QR code generator through their website. When selecting such a generator, it is better to check whether it offers the facility of keeping track on the performance and analyzing the same. Also, it would be safe to make sure that the cryptogram created by the generator will be compatible for reading from any reading application meant for this purpose.
Next comes the process of creation QR with the help of a QR code generator. Here, it would be wise to check whether it offers customization options to design the cryptogram according to the brand name of your company. There are some firms offering generators that can create cryptograms similar to the design of your logo. Here, you will have to decide the information that the reader should get from the code. It can be a link to your portal or it can also be your business phone number of address. create qr code